Antenado / Ginga, agência interativa

Consolidado nos EUA, Facebook cresce mais de 13% em dois meses no Brasil

admin — Thu, 29 Jul 2010 16:49:38 +0000

Site de métricas dá ao País o 6.º lugar em crescimento no número de usuários da rede social que, nesse ritmo, alcançaria o Orkut em dois anos. (more…)

Brasil é 5º país com maior número de internautas, diz pesquisa

admin — Wed, 28 Jul 2010 21:00:33 +0000

O Brasil é o quinto país com o maior número de internautas do mundo, segundo um levantamento feito pelo site Royal Pingdom. De acordo com a pesquisa, — divulgada nesta terça-feira (27) e que reúne informações dos países com o maior número de pessoas que acessam a rede — no país há 72 milhões de usuários de internet. (more…)

Three out of four Americans use the Web and TV simultaneously, and half do so every day

admin — Wed, 28 Jul 2010 00:01:55 +0000

If you never surf the Web while watching TV, you are distinctly in the minority. (more…)

Brasil: 87% dos internautas usam redes sociais

admin — Sat, 24 Jul 2010 15:37:50 +0000

Os brasileiros realmente se renderam ao universo das redes sociais. De acordo com pesquisa realizada pelo Ibope Inteligência em parceria com a Worldwide Independent Network of Market Research (WIN), 87% dos internautas do País acessam redes sociais (como Facebook, Orkut e Twitter) com frequência. (more…)

Social Media Demographics: Who’s Using Which Sites?

pedrodelpriore — Wed, 14 Apr 2010 15:28:23 +0000

Great graphics on Social Media Demographics: Who’s Using Which Sites? (more…)

Mastering Social Media: A Top Goal for Marketers

pedrodelpriore — Mon, 29 Mar 2010 12:27:56 +0000

Anderson Analytics and Marketing Executives Networking Group recently released a report titled “Marketing Trends 2010” with some interesting insight into the minds of marketing executives.

When marketing executives were asked to choose the most important trends and buzzwords to pay attention to in 2010, marketing ROI (getting a good return on marketing efforts) was number one, with 58% saying it was the most important trend to keep an eye on. But what’s even more interesting is that social media made the top 10 list, with 42% choosing it as one of the top trends to watch. In addition, 72% said they work for companies that are planning social media initiatives in 2010. (more…)

Nearly 20% of Marketing Dollars Will Go to Social Marketing in 5 Years

pedrodelpriore — Mon, 29 Mar 2010 12:25:07 +0000

In just the last 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association. A key finding: Social media marketing budgets continue to rise. According to the results, businesses currently allocate 6% of their marketing budgets to social media, an allotment they expect to increase to 10% during the next year and 18% over the next 5 years. (more…)

Small Business Doubles Social Media Adoption

pedrodelpriore — Mon, 29 Mar 2010 12:23:35 +0000

One positive result from the economic downturn is the rapid growth of social media marketing.

A recent study, “The State of Small Business Report,” sponsored by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business, points to economic struggles as the catalyst for social media’s rapid popularity. The study results show that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy. (more…)

Web Site Usability Checklist

pedrodelpriore — Tue, 09 Mar 2010 17:16:46 +0000

For all sites

* Can visitors find information easily?
* Is the navigation clear and consistent throughout the site?
* Does the back button always take them back to the preceding page?
* Can visitors bookmark individual pages? (more…)

The New News Landscape: Rise of the Internet and Consumer participation

pedrodelpriore — Tue, 02 Mar 2010 11:51:00 +0000

In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day. (more…)

20 Impressive Internet Statistics

pedrodelpriore — Mon, 01 Mar 2010 15:20:46 +0000

The team over at JESS3, the company which originally designed Social Times, have released a new video with statistics about the internet. Whether it’s the 400 million Facebook users, or the billions of youtube videos streamed every day, the internet is a global phenomenon. As the internet grows, so too do the spectacular statistics about the size of the network. Check out a video of the stats below. (more…)

Ages of social network users

pedrodelpriore — Thu, 18 Feb 2010 18:06:17 +0000

How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there? To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers. (more…)

‘Classes C, D e E já superam as classes A e B na internet brasileira’

pedrodelpriore — Thu, 11 Feb 2010 14:28:37 +0000

Nao deveria ser nenhuma surpresa para quem acompanha notícias de economia e lê o Blue Bus. Mesmo para quem acompanha o desenvolvimento dos numeros da audiencia do ‘meio’ nos ultimos anos - “A soma das classes C, D e E já supera as classes A e B em número de pessoas com acesso”, informou o Ibope em uma apresentaçao feita ontem em Sao Paulo. (more…)

How offline marketing boosts online effect by 40%

pedrodelpriore — Thu, 11 Feb 2010 11:35:29 +0000

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant? (more…)

Blogging loses appeal for US teenagers

pedrodelpriore — Thu, 04 Feb 2010 10:59:48 +0000

A US study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication.The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. (more…)

A special report on social networking

pedrodelpriore — Wed, 03 Feb 2010 18:33:03 +0000

A world of connections
Online social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles. (more…)

A explosão da internet e redes sociais no Brasil

pedrodelpriore — Wed, 03 Feb 2010 16:39:02 +0000

A Agência Click soltou este excelente vídeo com dados e informações sobre o crescimento explosivo da internet e redes sociais no Brasil.

The State of the Internet

pedrodelpriore — Wed, 03 Feb 2010 14:01:02 +0000

Here we take a look at exactly who is using the Internet the most, how they are using it and how much the amount of usage is increasing. At a glance, we can see that there are the same number of men and women who use the Internet. However, their age, educational background and level of income may influence how much time they spend online. (more…)

Social network impact for retailers

pedrodelpriore — Tue, 02 Feb 2010 21:19:32 +0000

Social networking has become the most popular activity online and visits to the category represented 13% of all US Internet visits in December. As the social networking audience continues to grow, the category has become a major source of traffic for retailers, surpassing categories such as Rewards and Directories, comprised of comparison shopping tools and affiliate websites. (more…)

As dez tendências do mercado para 2010

admin — Thu, 10 Dec 2009 18:01:32 +0000

A JWT lançou o estudo “Work in Progress - 10 Trends for 2010″, um documento que traz as 10 tendências da sociedade de consumo para o próximo ano.

Uma delas é a aceleração da mudança de força política e econômica do mundo para as nações do chamado BIC, que compreende Brasil, Índia e China (com a Rússia um pouco atrás neste processo). (more…)

DVD, PC e videogame superam audiência de canais pagos

admin — Thu, 30 Jul 2009 18:09:15 +0000

Os chamados “outros aparelhos”, aparelhos de DVD, circuitos internos de TV, computadores conectados a TVs e videogames possuem mais audiência do que os canais pagos. (more…)

Brasil assume liderança em penetração no Twitter

admin — Mon, 20 Jul 2009 17:45:01 +0000

O Brasil já é o país que mais tem penetração no Twitter. Pesquisa realizada pela empresa de medição Ibope Nielsen Online diz que, no mês de junho, 15% dos cerca de 35 milhões de brasileiros que têm acesso à web visitaram o serviço de microblog que faz sucesso mundo afora. (more…)

Web influencia 15% do varejo nacional

admin — Tue, 14 Jul 2009 13:29:59 +0000

A F/Nazca a quinta edição do levantamento sobre internet no Brasil, realizado pela agência com apoio operacional do Datafolha. A pesquisa atestou que a rede mundial de computadores vem sendo incorporada de forma cada vez mais relevante ao dia-a-dia do consumo no País. (more…)

Brasileiros confiam na publicidade, diz Nielsen

admin — Tue, 14 Jul 2009 13:15:26 +0000

Consumidores daqui demonstram maior confiança na publicidade, seja em televisão, jornal, revista, internet e outdoor, quando comparados com Estados Unidos, França, Reino Unido, Argentina, Japão e China. Estudo foi feito com 25 mil pessoas em 50 países. (more…)

Brasil tem um PC para cada três habitantes

admin — Wed, 27 May 2009 14:25:46 +0000

O Brasil alcançou a marca de um computador para cada três habitantes e agora possui cerca de 60 milhões de PCs. As informações, divulgadas nesta terça-feira (26), da 20ª Pesquisa Anual do Uso de Informática da Fundação Getúlio Vargas (FGV). (more…)