Anderson Analytics and Marketing Executives Networking Group recently released a report titled “Marketing Trends 2010” with some interesting insight into the minds of marketing executives.
When marketing executives were asked to choose the most important trends and buzzwords to pay attention to in 2010, marketing ROI (getting a good return on marketing efforts) was number one, […]
Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?
A JWT lançou o estudo “Work in Progress - 10 Trends for 2010″, um documento que traz as 10 tendências da sociedade de consumo para o próximo ano.
Uma delas é a aceleração da mudança de força política e econômica do mundo para as nações do chamado BIC, que compreende Brasil, Índia e China (com a […]