For all sites

* Can visitors find information easily?
* Is the navigation clear and consistent throughout the site?
* Does the back button always take them back to the preceding page?
* Can visitors bookmark individual pages?
* Do the pages load quickly (10 to 20 seconds) on standard modem connections?
* Can visitors easily find out who runs the site?
* Can visitors easily find an email address to contact if they have difficulties using the site?
* Are the most important elements of your site visible without scrolling up and down or from side to side on screens set to 600 x 800 size?
* Does the site look good and work from both Netscape and IE browsers (4.0 versions and up)?
* Do you have alternate text tags under graphics (to allow visitors who are blind or who have graphics turned off to find important links)?

For ecommerce sites

* Can visitors tell immediately what you sell?
* Can they quickly find products and product descriptions?
* Are there links to related products (accessories to wear with a ladies suit, for instance)?
* Can they tell what to click on to place an order?
* Can they find your phone number from every page in case they have a question?
* Can they find your name and address, and fax number?
* Can they find your email address?
* Can they find price information?
* Can they find information about the company and its management?
* Can they find any other important information you want them to have?