Site de métricas dá ao País o 6.º lugar em crescimento no número de usuários da rede social que, nesse ritmo, alcançaria o Orkut em dois anos. Veja Mais…

O Brasil é o quinto país com o maior número de internautas do mundo, segundo um levantamento feito pelo site Royal Pingdom. De acordo com a pesquisa, — divulgada nesta terça-feira (27) e que reúne informações dos países com o maior número de pessoas que acessam a rede — no país há 72 milhões de usuários de internet. Veja Mais…

If you never surf the Web while watching TV, you are distinctly in the minority. Veja Mais…

Os brasileiros realmente se renderam ao universo das redes sociais. De acordo com pesquisa realizada pelo Ibope Inteligência em parceria com a Worldwide Independent Network of Market Research (WIN), 87% dos internautas do País acessam redes sociais (como Facebook, Orkut e Twitter) com frequência. Veja Mais…

Great graphics on Social Media Demographics: Who’s Using Which Sites? Veja Mais…

Anderson Analytics and Marketing Executives Networking Group recently released a report titled “Marketing Trends 2010” with some interesting insight into the minds of marketing executives.

When marketing executives were asked to choose the most important trends and buzzwords to pay attention to in 2010, marketing ROI (getting a good return on marketing efforts) was number one, with 58% saying it was the most important trend to keep an eye on. But what’s even more interesting is that social media made the top 10 list, with 42% choosing it as one of the top trends to watch. In addition, 72% said they work for companies that are planning social media initiatives in 2010. Veja Mais…

In just the last 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association. A key finding: Social media marketing budgets continue to rise. According to the results, businesses currently allocate 6% of their marketing budgets to social media, an allotment they expect to increase to 10% during the next year and 18% over the next 5 years. Veja Mais…

One positive result from the economic downturn is the rapid growth of social media marketing.

A recent study, “The State of Small Business Report,” sponsored by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business, points to economic struggles as the catalyst for social media’s rapid popularity. The study results show that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy. Veja Mais…

For all sites

* Can visitors find information easily?
* Is the navigation clear and consistent throughout the site?
* Does the back button always take them back to the preceding page?
* Can visitors bookmark individual pages? Veja Mais…

In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day. Veja Mais…

The team over at JESS3, the company which originally designed Social Times, have released a new video with statistics about the internet. Whether it’s the 400 million Facebook users, or the billions of youtube videos streamed every day, the internet is a global phenomenon. As the internet grows, so too do the spectacular statistics about the size of the network. Check out a video of the stats below. Veja Mais…

How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there? To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers. Veja Mais…

Nao deveria ser nenhuma surpresa para quem acompanha notícias de economia e lê o Blue Bus. Mesmo para quem acompanha o desenvolvimento dos numeros da audiencia do ‘meio’ nos ultimos anos - “A soma das classes C, D e E já supera as classes A e B em número de pessoas com acesso”, informou o Ibope em uma apresentaçao feita ontem em Sao Paulo. Veja Mais…

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant? Veja Mais…

A US study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication.The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. Veja Mais…